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Preparing for the metaverse today

Immersive customer experiences are the new wave of digital interaction, and businesses should gear up for it now

THE metaverse is poised to be the next big thing in technology, and it has already brought real-life benefits for early adopters. According to McKinsey, the metaverse has the potential to generate up to US$5 trillion of market value and presents a myriad of opportunities for businesses, consumers and creators. It's understandable why businesses might take a wait-and-see approach, as the metaverse is still being developed. However, what we do know is that the future of customer experience will be more immersive and the time to prepare is now.

Metaverses and other immersive experiences are the new wave of digital interaction. By 2030, more than 80 per cent of commerce could be impacted by something...

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