Preparing for the metaverse today

THE metaverse is poised to be the next big thing in technology, and it has already brought real-life benefits for early adopters. According to McKinsey, the metaverse has the potential to generate up to US$5 trillion of market value and presents a myriad of opportunities for businesses, consumers and creators. It’s understandable why businesses might take a wait-and-see approach, as the metaverse is still being developed. However, what we do know is that the future of customer experience will be more immersive and the time to prepare is now.

Metaverses and other immersive experiences are the new wave of digital interaction. By 2030, more than 80 per cent of commerce could be impacted by something consumers do in the metaverse. In Singapore, 78 per cent of executives surveyed by Accenture believe the metaverse will positively impact their organisation and almost half (47 per cent) believe it will be breakthrough or transformational. Indeed, we can discern that businesses anticipate metaverse and immersive experiences to be the new frontier of the digital economy.

Create immersive experiences starting today

As the digital-first world gets more interactive, customers will expect businesses to deliver digitally led, immersive experiences. Investing in 3D and immersive content creation today can help businesses build competitive advantage in customer experience and enable workers to get ahead of the skills curve in immersive content creation. The pandemic has highlighted the benefits of 3D creativity in product design, marketing and e-commerce – businesses who made early investments could create 3D-rendered photorealistic product images remotely, without a photoshoot.