Promoting gender parity through empowerment
EVER wondered what it would be like to swap genders at the workplace?
That's exactly what happened when a male employee at a US-based movie-review website accidentally used his female colleague's signature on emails he sent from a mailbox he shared with her.
As a result, the two decided to undertake an experiment to understand the impact of gender bias. They both decided to use each other's signature for a fortnight. They found that while he struggled to gain respect from clients, she was able to complete tasks much more quickly as a result of using her male colleague's name.