In the race to build better cars, makers with AI will be the winners

THE automotive industry has seen dramatic changes in the last decade. Today's cars are smarter, safer and more fuel-efficient compared to 10 years ago, and technology has been the driving force behind many of these advancements.

But there is one innovation that is set to have an even greater impact on automotive design and manufacturing, as well as how these businesses are run in the digital era: Artificial Intelligence (AI).

AI is set to have a dramatic impact on almost every industry, with innovations like Google's self-driving cars already hogging the headlines. Yet, Google is far from being the only company that has invested significantly in this area.