Six global trends in business and society

PEOPLE want business to engage more - not less - with societal problems. That's according to the 2022 Edelman Trust Barometer, which presents findings from a survey of 36,000 people in 28 countries.

According to the survey, people believe societal leadership is core to business. They also believe business is an effective driver of positive change. And yet, respondents don't perceive business as doing enough to address issues such as climate change, economic inequality, workforce reskilling and untrustworthy information. More than half say capitalism does more harm than good in the world.

At INSEAD, we pay close attention to trends like these, as they help inform our agenda as a global business school. We are particularly attuned to 6 global trends impacting business and society. These trends, which present both serious risks and impactful opportunities for business, hold implications for our school's activities in 2022. Here, we offer key insights from leaders and organisations closest to the issues.