The Covid policy that really mattered wasn't a policy

If the Centres for Disease Control and Prevention had recommended better masks from the beginning, how many people would have worn them and for how long? If the Biden administration had flooded stores with cheap rapid tests, would people have used them? If boosters had been pushed earlier, and more loudly, would the United States no longer trail peer nations in vaccinations?

Put differently: How much would getting our pandemic policies right have mattered?

It's easy to speak as if policy smoothly reshapes reality. I'm more guilty of that than most. But policy lies downstream of society. Mandates are not self-executing; to work, policies need to be followed, guidance needs to be believed. Public health is rooted in the soil of trust. That soil has thinned in America.