The future of SPH Media - it isn't enough to be trusted
If it wants Singaporeans to pay for its journalism, the media group needs to break out of a 'staid monopoly' mindset and transform fundamentally to truly meet their needs.
Add BT as a preferred source
DeeperDive is a beta AI feature. Refer to full articles for the facts.
It has been more than 3 months since Singapore Exchange-listed Singapore Press Holdings T39 (SPH) fully transferred its media arm to the new SPH Media Trust (SMT), letting go of an increasingly less profitable business operating in a tough environment.
Since then, in the course of our work on audience strategy at The Business Times (published by SMT), we've come to realise the true scale of the challenges before this new entity.
Better-resourced social media giants have vacuumed up ad dollars, and consumers prefer to spend their money on online streaming platforms like Netflix.
Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.
Copyright SPH Media. All rights reserved.
TRENDING NOW
From 1MDB to ‘corporate mafia’: Is Malaysia facing a new governance test?
Middle East-linked energy supply shocks put Asean Power Grid back in focus
Beijing’s calculated silence on the Iran war
DPM Gan warns of 3 structural shifts to the global system that will bring greater challenges – and opportunities
