The future of SPH Media - it isn't enough to be trusted
If it wants Singaporeans to pay for its journalism, the media group needs to break out of a 'staid monopoly' mindset and transform fundamentally to truly meet their needs.
Add BT as a preferred source
It has been more than 3 months since Singapore Exchange-listed Singapore Press Holdings T39 (SPH) fully transferred its media arm to the new SPH Media Trust (SMT), letting go of an increasingly less profitable business operating in a tough environment.
Since then, in the course of our work on audience strategy at The Business Times (published by SMT), we've come to realise the true scale of the challenges before this new entity.
Better-resourced social media giants have vacuumed up ad dollars, and consumers prefer to spend their money on online streaming platforms like Netflix.
TRENDING NOW
CSE Global independent director quits after clashes with chairman Eugene Lai over board refresh
Room for more offices, homes and green spaces to make Orchard Road more vibrant
‘I felt like dying’: Thai Singha beer scion speaks up after disclosure of alleged sexual abuse
MAS revises takeover and merger code to enhance competition and disclosures
