The future of SPH Media - it isn't enough to be trusted

IT has been more than 3 months since Singapore Exchange-listed Singapore Press Holdings (SPH) fully transferred its media arm to the new SPH Media Trust (SMT), letting go of an increasingly less profitable business operating in a tough environment.

Since then, in the course of our work on audience strategy at The Business Times (published by SMT), we've come to realise the true scale of the challenges set before this new entity.

Better-resourced social media giants have vacuumed up ad dollars, and consumers prefer to spend their money on online streaming platforms like Netflix.