Think out of the box when venturing abroad

MUCH of the talk in the corporate world these days is about how companies can and should spread their wings overseas to access the vast potential that much larger markets in the region and beyond can offer.

While Asean, China and India are some of the more natural destinations for Singapore firms, it is worth exploring other economies where they can still enjoy a first-mover advantage in certain sectors.

One of them is Russia, a country that may, on paper at least, seem distant and peppered with many tough hurdles such as language, culture and bureaucratic red tape.