Time for airlines to invest more in connectivity
Connectivity infrastructure will power the innovations that create seamless, personalised passenger travel, and to propel carriers ahead of their competitors.
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THE airline industry is one of the most advanced fields of engineering and technology known to mankind - arguably, second only to space travel. Even for frequent flyers, the phenomenon of how a plane weighing around 300 metric tonnes can leave the ground and fly from one side of the world to another can seem miraculous.
In contrast, however, to leading aircraft manufacturers such as Boeing and Airbus, airlines are often no more technologically advanced than your average retailer or bank. So, how can airlines provide a digital experience that is more worthy of the wonderment that flying still gives to people?
Technology now permeates the experience of air travel from start to finish. The days of walking into a high-street travel agent to research, price up and book a holiday are long gone.
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