Transformation in Singapore tourism
The prospect for quality tourism growth in the Republic is bright, but it is also dynamic and subject to further disruption. The marketplace will ultimately reward those who can adapt most nimbly to change.
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IF our internal rate of change is slower than the rate of change in our operating environment, we risk irrelevance.
The travel and tourism landscape is continually subject to change and disruption, as new waves of technology, media, markets and consumer trends crash together to generate new business opportunities and competitive threats. In the tourism and lifestyle industries, if you are not actively reinventing your menu of offerings, then you are likely to land up on someone else's menu.
Singapore's pursuit of quality tourism growth requires a focused approach to navigate the forces of change. At this year's Tourism Industry Conference, we examined five thematic shifts that have marked this ongoing transformation in Singapore's tourism sector.
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