Using superapps means attracting super threats
But if steps are taken by businesses and consumers to secure the ecosystem, these all-rounder apps can build a human element into our relationship with technology.
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SUPERAPPS have become indispensable for many people in Asia, serving as a passport to access an ecosystem of multiple goods and services. The facility to book transportation, make hotel reservations and get food delivered to your doorstep - all in a single app - has changed the way consumers in Asia interact with businesses.
With a suite of APIs (application programming interfaces) and open platforms, what were once mere apps for booking taxis, have now become gateways for digital innovation. Many have assumed a disruptor role in these emerging markets, taking on giants in the banking and financial sector and advancing research in autonomous transportation.
An initiative such as Grab's partnership with ZhongAn, a Chinese insurance provider, is one example, enabling Asia's unbanked millions to access financial services for the very first time.
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