Viewing creativity through the lens of the pandemic
In the face of the chaos arising from the pandemic, the world is now predisposed to a radical approach to innovation. The gravity of the situation draws businesses to take the leap of faith and innovate where they would previously be less daring.
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THE Covid-19 pandemic has brought a turbulent change to human life. Amid the overwhelming negative outcomes, the crisis also saw many people and organisations respond with rapid innovation. I turn to psychological research to examine what propels or hampers creativity amidst the pandemic.
When prevention may not be better
One theory is that major crises will impinge creativity because it induces a prevention mindset.
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