Why companies need citizen data scientists
Data analysts need not be a specialised priesthood. The insatiable demand for actionable data calls for any qualified employee and leader to trawl "data lakes".
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THE insatiable appetite for data created by an ever increasing need for services, information and response designed to meet the needs of the digital native is overwhelming enterprise resources to keep up.
Data-driven insights are enabling companies to improve their operations in many ways, from better customer insights to more efficient supply-chain logistics to enhanced product design.
However, the sheer volume of data, increasing exponentially day by day, has outpaced the availability of qualified talent able to analyse data and deliver meaningful, actionable insights for organisations.
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