Why sustainability is the new digital

EVEN in a year dominated by a global pandemic, the sustainability revolution has accelerated faster than expected, while also expanding to include a wider range of environmental and social issues.

With consumers and investors demanding significant change, profit pools shifting away from incumbents to insurgents, and even the most carbon-heavy companies making net-zero pledges, executives ignore this revolution at their peril. And make no mistake: this is a real revolution. With every industry - nearly every product - and most of our habits under scrutiny, it would be downplaying it to call it anything else.

Like the digital revolution before it, the sustainability revolution promises to change everything. Yet, just as with digital, many companies are moving too slowly, taking an incremental approach to a challenge that demands a radical rethink.