Why your business should mind the data skills gap

THE way a business interacts with its customers, and what those customers expect from businesses, is changing, and changing at rapid speed.

As consumers, we are all becoming more comfortable with sharing aspects of our lives in the digital world, whether we are buying products and services online or sharing our innermost thoughts on social media. Our willingness to engage with and embrace everything online provides brands with an enormous opportunity to develop a much more purposeful and meaningful relationship with us as current or potential customers.

Every click of a button, every share of a page - all these actions now hold meaning or indicate intention. For brands to understand and make sense of these actions, in a way which will positively impact their business, new skills are needed. Individuals who are able to analyse customer data and understand how to translate that analysis into meaningful business decisions are hot property as people with data analytics skills and experience are in short supply.