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Corporate philanthropy: Unlocking capital for positive impact 

Business owners are rethinking their approach to giving in a bid to enhance its effectiveness 

    • For business owners, connecting their individual philanthropic activities with CSR programmes creates a more coherent strategy and magnifies the impact of their funds.
    • For business owners, connecting their individual philanthropic activities with CSR programmes creates a more coherent strategy and magnifies the impact of their funds. Pixabay
    Published Sat, Dec 3, 2022 · 05:50 AM

    A GROWING focus on corporate purpose is changing how we think about philanthropy. Amplified by the Covid-19 crisis and climate change, global attention on environmental, social and governance (ESG) issues have turned the spotlight on the impact companies have on the world around them.

    For many entrepreneurs and business owners, this shifting focus is blurring the line between individual philanthropy and corporate social responsibility (CSR) programmes. And this is especially true in Asia, where founding families remain involved in the day-to-day operations of their businesses and exert a strong influence on their corporate philanthropy.

    We see this as part of the natural evolution of philanthropy in Asia. As companies and individuals seek ways to make a positive impact, a holistic approach to giving brings all-round benefits – both for benefactors and beneficiaries. This in turn ensures a more sustained and long-term commitment to the causes they support.

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