Did the Tesla story ever make sense?
‘Cool’ doesn’t necessarily deliver sustained advantage
Add BT as a preferred source
IF YOU’RE one of those people who bought Bitcoin or another cryptocurrency near its peak last fall, you’ve lost a lot of money. Is it any consolation to know that you would have lost a similar amount if you had bought Tesla stock instead?
OK, probably not. Still, Tesla stock’s plunge is an opportunity to talk about what makes businesses successful in the information age. And in the end, Tesla and Bitcoin may have more in common than you think.
It’s natural to attribute Tesla’s recent decline — which is, to be sure, part of a general fall in tech stocks, but an exceptionally steep example — to Elon Musk’s purchase of Twitter and the reputational self-immolation that followed. Indeed, given what we’ve seen of Musk’s behaviour, I wouldn’t trust him to feed my cat, let alone run a major corporation. Furthermore, Tesla sales have surely depended at least in part on the perception that Musk himself is a cool guy. Who, aside from MAGA (“Make America Great Again”) types who probably wouldn’t have bought Teslas anyway, sees him that way now?
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