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Dynamic wages make work a gamble

Ride-hailing and food delivery companies’ new pay models use algorithms to decide bespoke fees

    • Deliveroo tells riders that “the fee for each order is unique” and is based on estimates of time, distance, the rider’s location, time of day, day of the week, the busyness of the restaurant and a number of other factors.
    • Deliveroo tells riders that “the fee for each order is unique” and is based on estimates of time, distance, the rider’s location, time of day, day of the week, the busyness of the restaurant and a number of other factors. PHOTO: BLOOMBERG
    Published Tue, Aug 5, 2025 · 08:00 PM

    SOMETIMES, a “scandal” comes along that leaves you underwhelmed. In my case, I have struggled to muster much outrage over complaints that “dynamic pricing” algorithms push up the price of items such as pop concert tickets when demand is high.

    The notion that prices might rise when demand outstrips supply doesn’t strike me as particularly outlandish. It’s just that, these days, companies have much more data at their disposal to gauge demand and supply in real time, and in a world of e-commerce, a much easier way to change prices quickly in response.

    But what if you took that logic, and applied it to wages? What if you couldn’t predict how much you would be paid each day, regardless of the hours you put in or the performance you achieved, because your pay rate would be varied by an algorithm, based on a range of factors you couldn’t necessarily control?

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