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A fan’s front-row view of Taylor Swift’s success

Musical artistry aside, the pop sensation has built a devoted following through social media and frequent interactions with her fans

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Wu Xinyi

Published Fri, Jul 21, 2023 · 02:00 PM
    • Before the pandemic, Taylor Swift's management team and her mother would handpick concertgoers to fill the front-row seats, or invite them to exclusive meet-and-greets.
    • Before the pandemic, Taylor Swift's management team and her mother would handpick concertgoers to fill the front-row seats, or invite them to exclusive meet-and-greets. PHOTO: NYTIMES

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    A SPECIAL orange band around my wrist, I was led through the backstage of Singapore Indoor Stadium, past crew members darting around in rehearsed chaos. It was Nov 8, 2015, the second sold-out night of Taylor Swift’s The 1989 World Tour – and I was heading right to the front.

    About a dozen other people were there, all of us with the same orange wristbands and in outfits that referenced the pop idol’s lyrics or her past costumes.

    We had another thing in common – none of us had expected to be there.

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