The Accidental CEO

LINDA Jackson should be zonked. After stepping off a red-eye flight, the chief executive officer of Citroën makes a quick stop at her hotel before heading straight to Cycle & Carriage France on Leng Kee Road for a morning-long huddle with the importer's senior management.

This being her first visit to Singapore, she has just hours to make sense of our acronym-laden car market's vagaries - try getting your head around COEs (certificates of entitlement), OMV (open market value), ARF (additional registration fees), the VES (vehicular emissions scheme) and more when you've had adequate sleep, let alone after a night on a plane.

C&C will no doubt use the time to bend her ear relentlessly about getting Citroën to build cars better suited to Singapore's rules, and give the brand a fighting chance to climb above its 0.4 per cent share of the market here.