All hail the King of Fruits
Those who love durians will not hesitate to queue for hours just to get their hands on the most popular varieties. Those who loath it, however, swear they won’t go anywhere near the fruit because of its pungent smell, which has often been compared to raw sewage or stinky gym socks. But what’s clear these days is that the durian – an item banned in most public places – is fast becoming the new gold mine for investors.
ON a humid Saturday afternoon in the middle of July, there are snaking queues at durian stalls scattered all over Petaling Jaya – one of Malaysia’s most populous cities in the state of Selangor – with people patiently waiting for their turn to buy the spiky-husked fruit.
This is far from an uncommon sight in the country, as the King of Fruits, as the durian is widely known, has never failed to draw crowds during its season, which typically starts from June to August each year and lasts until November to January.
Despite the ongoing concerns of higher inflation, soaring interest rates and a weaker ringgit, the demand and allure for durians remain as strong as ever.
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