To peace in a pod
Jean-Marc Duvoisin, CEO of Nespresso, talks about the 'peacekeeping' effect of growing coffee, and the Hollywood star power fronting the pod brand's sustainability efforts.
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STRONG short coffee courses through the veins of Jean-Marc Duvoisin. He is, after all, chief executive of coffee-pod maker Nespresso, a division of Swiss food giant Nestlé - and on a mission to spread the gourmet coffee culture around the world.
The 58-year-old Swiss never used to count how many coffees he imbibes daily, but now says he sometimes drinks up to 10 cuppas a day.
"I drink it strong and black. I suppose I drink between five and 10 a day. I'm never sick of coffee," he declares. And, for someone who got into the caffeine habit "rather late" - "I only started drinking coffee when I was in the university; before that, I only drank milk and chocolate milk" - he likes his coffee real strong.
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