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The pink dollar: How LGBTQ+ inclusion is shaping the future of business in Singapore

Acceptance of the LGBTQ+ community is growing in the city-state. Businesses are paying closer attention to this demographic in the battle for consumers and employees

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Russell Marino Soh

Published Fri, Aug 11, 2023 · 02:00 PM
    • Changing perceptions make the corporate stance on LGBTQ+ matters a potentially high-stakes test.
    • Changing perceptions make the corporate stance on LGBTQ+ matters a potentially high-stakes test. ILLUSTRATION: ADOBESTOCK

    NIGHT falls on the Speakers’ Corner in Hong Lim Park. On a makeshift stage, advocates from the local lesbian, gay, bisexual, transgender and queer (LGBTQ+) community share with the crowd their hopes for Singapore’s future.

    Then a countdown begins. The crowd huddles together, flashlights in hand. Some link arms; others embrace. One by one, transparent umbrellas unfurl and light up to form the word “family” in rainbow-hued letters.

    “Three, two, one.”

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    BrunchLGBTQDiversity, Equity & Inclusion (DE&I)DiversitySingapore society

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