Price valuer
Georg Tacke, CEO of Simon-Kucher & Partners, tells of a career spent looking at how a company's pricing can affect its success.
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GEORG Tacke cannot help but notice prices wherever he is, and it annoys him when he sees a bad one.
"It's all the time," he says.
"If you see price tags? If I see somebody who makes a price of $4.37, I think, 'What an idiot'. I mean, why $4.37? I'm 100 per cent sure that whether it's $4.37 or $4.49, there is absolutely no difference. Or if you are in a restaurant and you have a look at the menu, maybe the specific dish, how is it bundled? Do they offer a menu with three courses or four courses? What is the bundled price versus the individual price?...That is in our DNA. We can't do anything about that."
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