Serving the Asian woman
To Magesvaran Suranjan, Procter & Gamble's president, Asia Pacific, Middle East and Africa, the exacting standards of the Asian woman make her the ideal consumer. He also talks about the company's next frontier.
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Annabeth Leow
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CONSUMER goods veteran Magesvaran Suranjan's ideal customer is a woman - and not just any woman.
"The Asian consumer is incredibly discerning," he tells The Business Times, using the word nearly a half-dozen times to emphasise her demands.
"What she needs, in terms of the product and the packaging, is of a standard that is likely globally a high standard... As we learn and serve that consumer, we are able to apply those standards around the world."
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