What does the brokerage of the future look like?
Younger traders may have been drawn to online platforms by slick marketing and low costs. But they are staying for the variety and the improved user experience.
Yong Jun Yuan
A FREE Tesla share. A cash incentive of S$88. Zero-commission trades for 180 days.
Amid a roaring bull market in the last 2 years, several retail brokerages have been on an advertising offensive with a mix of low rates and alluring freebies.
Data analyst Lim Pin Xiu, 25, said she signed up with Up Fintech’s Tiger Brokers in August last year after her friend sent her a referral code. In the process, she received a free Apple share while he gained some referral rewards.
TRENDING NOW
Britain’s mansion tax shows the difficulty of targeting wealth
Once staunchly pro-China, Malaysian Chinese businesses are now distancing themselves from Beijing
The only common thing in S-E Asia is that we all eat rice: Cisco’s Asean president
Singapore data centre operator DayOne opts for US IPO at likely US$20 billion valuation