When head and heart unite
From fortified rice to Project Clean Cow, the nutritional products arm of Dutch MNC Royal DSM proves a company can tackle the world's biggest health and sustainability issues, and do well, says DSM Nutritional Products' president and CEO Christoph Goppelsroeder.
Add BT as a preferred source
MAKING a business out of environmental protection and humanitarian aid sounds counter-intuitive. Aren't such causes costly, resource-intensive endeavours, while business is all about efficiency and returns on investment? Not so, says the head of DSM Nutritional Products (DNP), a business group within Dutch multinational Royal DSM that oversees its nutritional products and solutions for tackling health and sustainability issues around the world.
Christoph Goppelsroeder, president and CEO of DNP since 2013, shares that he used to think business is done with the head while good is done with the heart, and never the twain shall meet.
But his work over the last five to six years has changed his mind.
Copyright SPH Media. All rights reserved.
