Forget DeepSeek, dying alone is China’s latest tech obsession
The new breakout app that asks ‘Are you dead?’ says much about society
THIS time last year, the hottest Chinese tech product was DeepSeek’s market-moving artificial intelligence (AI) model. In 2026, it’s something far simpler: an app for people worried about dying alone.
The bluntly named “Are You Dead?” platform rocketed to the top of the app-store charts in China before going viral globally. The interface is almost aggressively plain: Users, largely people living alone, tap to confirm they are still alive. Miss two days in a row and an emergency contact gets notified.
Besides its provocative moniker, there’s a reason the app went mega-viral without spending a dime on advertising – and didn’t even have to pretend to be a buzzy new AI product. Its surge coincided with the nation’s birth rate plunging to its lowest on record, at a time when marriage figures are falling and divorces are ticking up.
Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.
Share with us your feedback on BT's products and services