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Google is winning the AI search wars

But rival products from Apple and OpenAI will continue to attract users

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    • Google is trying to keep its options open. It has added AI Overviews – summaries of web pages generated by AI – to its search engine and released a standalone chatbot, called Gemini.
    • Google is trying to keep its options open. It has added AI Overviews – summaries of web pages generated by AI – to its search engine and released a standalone chatbot, called Gemini. PHOTO: REUTERS

    Richard Waters

    Published Mon, Nov 4, 2024 · 10:00 PM

    DESPITE widespread expectations that the arrival of ChatGPT nearly two years ago would bring upheaval to the Internet search market, not much has changed. Another strong set of quarterly earnings last week showed that Google has absorbed generative artificial intelligence (AI) technology into its search engine and, if anything, is going from strength to strength.

    Yet something new is in the air. A number of other events last week pointed towards a more disruptive phase in the AI-powered search wars.

    First was the launch of Apple Intelligence on Oct 28, with a revamped Siri AI assistant as a centrepiece. The integration of OpenAI’s ChatGPT into Siri, due to follow soon, will give iPhone users a new way to search for information.

    Alphabet (Google)Artificial IntelligenceChatGPT

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