Home-based eateries have taken off, but are they here to stay? 

[SINGAPORE] Home cafes are the newest kids on the block in the food and beverage (F&B) scene, drawing crowds with their unique drinks, secret menus and aesthetic vibes.

Several establishments have gone viral on social media, allowing them to ride the wave of success, opening brick-and-mortar outlets and collaborating with retail brands. 

Meanwhile, private dining establishments – where chefs serve guests at home – have also remained popular as the exclusivity and elusiveness of such experiences continue to appeal to Singaporeans. This is despite the overall gloomy outlook for the F&B industry, which saw a record number of closures in 2024, the highest in almost 20 years.