THE BROAD VIEW
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How liberals lost America

Donald Trump’s return to power is due to Democrats’ embrace of both moral neutrality and moral preachiness

    • To give populists like Trump a run for their money, liberals need to speak in moral terms and connect with most voters' moral intuitions.
    • To give populists like Trump a run for their money, liberals need to speak in moral terms and connect with most voters' moral intuitions. PHOTO: EPA-EFE
    Published Fri, Feb 7, 2025 · 05:00 AM

    WHO “lost” the 2024 United States presidential election? How could Donald Trump receive 77 million votes and easily capture a majority of the Electoral College? Those questions will haunt the Democratic Party – and liberals everywhere – for a long time.

    Some centrists in the Democratic party argue that it was all about “wokeness”. By focusing on trans rights, preferred pronouns and unpopular ideas like “defund the police”, left-wing Democrats alienated the white working class that had once voted reliably Democratic. One particularly effective Republican ad, repeated incessantly across traditional and social media, proclaimed “Kamala is for they/them; President Trump is for you”. According to the centrist argument, Democrats waged a culture war – and got beaten.

    Not so fast, say Democratic progressives. The election was not about a culture war but, instead, a class war. Working Americans resented the high cost of groceries and healthcare and the loss of jobs to China. Had Democrats embraced “economic populism”, they would have beaten Trump.