Japan’s US$580 billion hidden asset? In the back of the cupboard
The country has stored goods worth roughly the combined market cap of its three most globally known corporate names
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JAPAN, collectively, has amassed a quite stupendous amount of stuff over the years. Very nice stuff, much of it – gleaming with brand names and in pristine condition.
At current second-hand market prices, says a new report, Japan’s “hidden asset” in terms of national reserves of things – defined as potentially resaleable household objects that have lain unused for over a year – is worth around US$580 billion.
The dust-gathering contents of Japan’s cupboards, attics and garages, by that estimate, are worth roughly the same as the combined market capitalisation of the country’s most globally known corporate names: Toyota, Sony and SoftBank.
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