MARK TO MARKET
MAS consultations turn spotlight on prospecting and marketing activities of banks and insurers
Financial institutions should take the opportunity to broadly review the manner in which they engage customers
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SOME months ago, I received a phone call from someone who said he was my new relationship manager at one of the local banks. It was past dinner time, and the connection was rather poor.
Being wary of scammers, I just listened to what the caller had to say and made non-committal noises whenever he asked a question.
After the call ended, I was about 80 per cent certain he was who he had claimed to be. But I wondered why on earth the bank thought it was a good idea to allow its employees to bother customers on their mobile phones so late in the evening.
