Myths of strategy: Challenging assumptions and rethinking business

THIS decade has had a rough start, with many challenges to face. The global pandemic has caused significant disruptions, and conflicts such as the war in Ukraine have added to the crisis. This has led to problems with food, energy, and other issues that continue to affect the world today.

As we approach the final quarter of 2023, we face a mix of new and familiar risks. “Old” risks such as geopolitical tensions, inflation, rising living costs, and social unrest are compounded by new problems like unsustainable debt levels, slow growth, de-globalisation, and the growing impact of climate change. All of these factors make for potentially tumultuous and uncertain times for the rest of the decade.

By this virtue alone, today’s business leaders must equip themselves with the right tools to anticipate and react well to new challenges that may arise. Many popular beliefs that leaders swear by may now only be partially right – or downright wrong in a world that continues to shapeshift.