The Business Times
business-time-50
THE BOTTOM LINE
·
SUBSCRIBERS

Navigating the complex communications landscape in Asia-Pacific 

google-preferred-sourceAdd BT as a preferred source
    • A vendor using the TikTok app to sell clothes in a market in Jakarta. Indonesia has one of the largest social media user penetrations in the Asia-Pacific - a factor that must be considered by businesses looking to tap into the vast opportunities that the region presents.
    • A vendor using the TikTok app to sell clothes in a market in Jakarta. Indonesia has one of the largest social media user penetrations in the Asia-Pacific - a factor that must be considered by businesses looking to tap into the vast opportunities that the region presents. PHOTO: AFP

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    Anu Gupta

    Published Thu, Jan 25, 2024 · 05:00 AM

    THE Asia-Pacific region – encompassing East Asia, South Asia, South-east Asia and Oceania – is a unique tapestry of languages and cultures, with each country having distinctive characteristics and business potential.

    The entire region is fragmented, with two major superpowers China and India, global hubs such as Singapore and Hong Kong, and large consumer bases such as Australia, Japan and South Korea.

    While this diversity presents tremendous opportunities for organisations seeking to expand into the region, it also comes with several challenges. Therefore, a one-size-fits-all approach to communication and marketing strategies is not feasible to capture the market.

    Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.

    Asia-PacificThe Bottom Line

    Share with us your feedback on BT's products and services

    Feedback

    TRENDING NOW

    Air India has been one of the foreign carriers most affected by the outbreak of hostilities in the Middle East.

    Air India asks Tata, Singapore Airlines for funds after US$2.4 billion loss

    Chinese Foreign Minister Wang Yi stopped short of explicitly naming the US or Israel as aggressors, a telling omission from a country that otherwise speaks with little diplomatic timidity.

    Beijing’s calculated silence on the Iran war 

    US President Donald Trump (left) with Chinese President Xi Jinping at a bilateral meeting on the sidelines of the Apec summit in Busan last October.

    China pips the US if Asean is forced to choose, but analysts warn against reading it like a sports result

    Eu Yan Sang group chairman Richard Eu has been with the company since 1989 and has seen plenty of change over the years, such as how employees view their jobs.

    Richard Eu on how core values, customers keep Singapore’s TCM chain Eu Yan Sang relevant

    Latest T-bills Treasury Bills Results & Interest NewsLatest SSB Singapore Savings Bonds NewsLatest COE Certificate of Entitlement News
    Latest Johor-Singapore SEZ NewsLatest BTO Build To Order & Sales of Balance NewsLatest STI Straits Times Index NewsLatest SGX Dividends, Share Price NewsLatest Bonds Market NewsLatest Singapore Stocks To Buy NewsLatest Singapore Economy News
    View More