Netflix missed another opportunity with ‘KPop Demon Hunters’
The company’s belief that theatres are dead led it to the nonsensical decision to pull the sing-along box office hit after just one weekend
IT MUST have come as some surprise to Netflix when its KPop Demon Hunters Sing-Along was the weekend’s top moneymaker in movie theatres. As recently as April, Netflix co-chief executive Ted Sarandos insisted that film-makers creating movies “for movie theatres, for the communal experience” is “an outmoded idea”.
But the company defied its usual anti-theatrical stance to present the sing-along version of the film at those outmoded movie theatres, making it a limited event at 2,180 venues around the world.
Unlike conventional studios, the company does not report its box office earnings, but it claimed over 1,300 of those screenings sold out, and experts are estimating its US$18 million to US$20 million in ticket sales would put it on top for the weekend.
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