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New tech may help fashion meet its green goals, but consumer behaviour must also change

Technology and sustainability are coming together to shape the future of what we wear, how it is made, and what happens after we are done with it. The other side of the sustainability solution, however, could entail changes to how we consume. Singaporean fashion brands may be part of the answer.

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Russell Marino Soh

Published Fri, Jan 6, 2023 · 12:00 PM
    • While new technologies present sustainability solutions for the fashion industry, some quarters suggest that shoppers change their consumption patterns instead.
    • While new technologies present sustainability solutions for the fashion industry, some quarters suggest that shoppers change their consumption patterns instead. GRAPHIC: SIMON ANG

    THE Spring/Summer 2023 show of French fashion brand Coperni is coming to a close. Model Bella Hadid steps onto the runway wearing a nude thong and white heels. Her arms are wrapped around her body to cover her breasts. Three men, each carrying an aerosol can, artfully spray a delicate coat of white on her. A slip dress begins to form.

    That seemingly magical sprayable textile is an aerosolised cloth fibre called Fabrican. And one of the three men is its inventor, Dr Manel Torres. His product has been available for some years now, but Coperni’s show may be what launches it into the mainstream.

    Fabrican boasts many of the attributes the fashion industry is looking for. According to the company’s website, it “primarily uses fibres recycled from discarded clothes and other fabrics”. The sprayed-on textile can also be dissolved and reused.

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