New Year’s resolution – working to overcome sustainability fatigue

NOW that the year-end festivities are behind us, one should be refreshed, renewed and reinvigorated to start the new year.

That’s the theory.

For those who are involved in sustainability matters (be it in a business or personal capacity), this comes with its challenges, including a condition that is seldom, if ever, talked about openly: Sustainability fatigue – feeling overwhelmed by the enormity of the task and the constant pressure to do better, even as the sustainability landscape morphs and evolves at a breakneck pace.