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ORCHARD Road is decked out in Christmas lights and festive ornaments. There are Christmas villages featuring rides, games and a 14-m tall Christmas tree as well as snowfall shows.
Drawing the crowds to soak in the year-end festivities will hopefully lead to rich takings for retailers in Singapore’s prime shopping belt.
Certainly, Orchard Road continues to attract new retail players and concepts, with many luxury brands keen to have a presence there. The area also boasts plenty of retail space compared with other shopping locations at home and abroad.
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