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Riding on the appetites of the wealthy by investing in luxury carries risks

Tastes change, operating environments are tricky, competition may intensify and rich folk may be political targets

Leslie Yee
Published Tue, Dec 16, 2025 · 04:04 PM
    • Luxury brands operate in an environment where tastes can change quickly and competition could intensify.
    • Luxury brands operate in an environment where tastes can change quickly and competition could intensify. PHOTO: BT FILE

    RICH people are getting richer. Think of rising asset prices – be it equities, real estate or gold – driving increases in the net worth of the wealthy.

    Meanwhile, across many fields, top talent enjoy burgeoning pay packages. While many middle-class Americans struggle financially, some US chief executives are raking in astronomical sums. Many leading entertainment and sports personalities are being paid handsomely too.

    With the growing use of artificial intelligence (AI), financial rewards might skew even further towards a select few who are at the apex of their fields.

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