Seven years, four areas, one chance
Expectations of businesses to tackle our global challenges have been mounting, but in response, have they stepped up or back? Will they play the role of hero or villain, and where should they focus?
“I’d be foolish to tell you that I thought my kids are going to enjoy a planet that is remotely the same shape as the one I’ve enjoyed in my life… …I think we have lost the right to be pessimistic and just sit around and say, ‘I guess this isn’t going to work out’.” – Ryan Gellert, CEO, Patagonia
WHEN I read these words from an interview with Ryan Gellert, it highlighted the need to be both crystal clear about the polycrisis humanity faces—defined by the World Economic Forum as a cluster of related global risks with compounding effects, such that the overall impact exceeds the sum of each part—and also the imperative to use this as a wake-up call to fundamentally transform how our societies and our economies work.
With the future of civilisation in the balance in what is undoubtedly the decisive decade, now is not the time to sit on the sidelines or fall into despondency. As calls for businesses to step up intensify, what role are they playing? How can they respond?
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