Shedding the iconic ‘Cycle & Carriage’ will be a loss – but perhaps a necessary one for Jardine
Its famous Mercedes-Benz dealerships in Singapore and Malaysia account for only 4 to 5% of the company’s total earnings
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THE name Cycle & Carriage is deeply woven into Singapore’s corporate history.
For three-quarters of a century, the company has been a fixture in the local consumer mindset as the longstanding distributor of Mercedes-Benz. It even once-upon-a-time operated an assembly plant in Singapore that produced the luxury marque.
Yet, recent market chatter suggests this storied era might end.
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