Shein’s IPO quagmire in the West: An opportunity for Singapore

SHEIN, a global fashion retailer headquartered in Singapore, has revolutionised the industry with its ultra-fast fashion business model. However, its initial public offering (IPO) application in the United States, submitted in late November 2023, has encountered delays and challenges due to increased scrutiny from regulatory bodies and politicians.

Given the political tensions and regulatory hurdles in the US, Shein’s IPO filing is unlikely to succeed. However, Singapore would be the company’s best bet for an IPO.

Founded in 2008 by Chris Xu in China, Shein’s success lies in its innovative supply-chain operations and data-driven design process. This approach enables the swift production of fashionable clothing that accurately reflects real-time consumer demand.