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Simba-M1 deal: Better to be a consumer than an investor in the local telecoms space for now

With two telco brands in its fold that target very different segments of the market, the combined entity could take the fight right to the door of its competitors

Ben Paul
Published Mon, Aug 18, 2025 · 07:00 AM
    • Tuas, the ASX-listed company that owns Simba, shot up 38.1% last week on news of the latter's M1 acquisition
    • Tuas, the ASX-listed company that owns Simba, shot up 38.1% last week on news of the latter's M1 acquisition PHOTO: BT FILE

    [SINGAPORE] When I began working in Singapore back in 2000, choosing a mobile phone service provider was not hard. Many people told me Singtel had the most reliable coverage across the island, and I just went with it.

    Some years later, after a visit to a Singtel outlet left me feeling a bit miffed, I began looking for an alternative. While M1 had been around longer, StarHub was the obvious choice for me at that point. As I was already subscribing to its home broadband and pay-TV services, adding a mobile phone service meant more bundled discounts.

    Over the past year, I have been wondering whether it’s time for another change. For one thing, almost all the TV content I watch these days is from Amazon Prime, Disney+ and Netflix.

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