Singapore fashion players head overseas as homegrown labels take off
Add BT as a preferred sourceRussell Marino Soh
SINGAPORE fashion brands are gaining popularity among local consumers, with some consumers attracted to the green credentials of several of these homegrown labels, and others seeking a piece of home in their wardrobes.
“There is a renewed interest in local companies, and that includes fashion companies,” said Leonard Choo, director of industry development at the Singapore Fashion Council (SFC). Working-age consumers today are increasingly likely to opt for local brands when shopping, he added.
Success on home turf has nudged some brand owners into thinking about expanding outside Singapore.
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