Singapore’s SMEs are winning at Google, losing at AI
Artificial intelligence-powered answers tend to skip over the Republic’s small businesses
Add BT as a preferred source
TODAY a growing share of Singaporeans, especially younger ones, are relying on ChatGPT, Perplexity or Google’s AI Overviews to find goods and services – whether that’s a florist, plumber, tuition centre, renovation contractor or food caterer.
Pose a question and the app or browser shows a paragraph of text with information scraped and stitched from websites the artificial intelligence engine decided were worth quoting.
For Singapore’s small and medium-sized enterprises (SMEs), this shift matters more than most business owners realise, because it changes the rules of the search engine optimisation (SEO) game they had only just learnt to play.
