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TikTok’s true value

If no number is big enough to resolve TikTok’s US conundrum, that should tell us plenty

    • TikTok’s US revenue hit a record US$16 billion last year, according to the Financial Times.
    • TikTok’s US revenue hit a record US$16 billion last year, according to the Financial Times. PHOTO: REUTERS
    Joyce Hooi
    Published Tue, Dec 17, 2024 · 05:00 AM

    AS TIKTOK’S legal options in the US dwindle, the divest-or-ban deadline for its parent company ByteDance looms ever larger. Despite this, some observers insist that money will find a way. The business is too valuable for TikTok to simply vanish from US app stores overnight on Jan 19, surely.

    Someone will buy TikTok, resolve the app’s national security risks and stave off its disappearance, is the belief. At least four deep-pocketed individuals have expressed their interest in the app, to date. President-elect Donald Trump might intervene, but to speculate on his decision-making is to court insanity, so let’s not for now.

    Whether or not a sale happens will be illuminating, but for different reasons.

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