TLDR: It’s early days yet for robo-advisers in Singapore

In this week’s Brunch, BT’s Benjamin Cher looks at how Singapore’s three robo-adviser companies have done since they started out a few years ago, and how they’re looking to expand further

Jeanette Tan

Jeanette Tan

Published Tue, Nov 29, 2022 · 09:00 AM
    • Robo advisers in Singapore are working to expand their offerings and clientele.
    • Robo advisers in Singapore are working to expand their offerings and clientele. IMAGE: PIXABAY

    IF you’ve ever wanted to start growing your money through investments but were not confident how to do so or where to start, robo-advisers might be a good point of entry.

    These companies facilitate passive investing by offering portfolios that expose an investor to various markets and industries.

    Three of Singapore’s best-known robo-advisers are Stashaway, Endowus and Syfe.

    In the years since they set up shop here, the three have expanded their range of offerings and their clientele.

    Among other things, they are hoping to tap investors in the high net worth category with personalised services.

    They are also adding build-your-own portfolios and fractionalised products.

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    As far as the three companies are concerned, there’s plenty of room to grow here.

    Read about this in greater depth in this week’s Brunch.

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