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Tourism with a twist: More young adults turn to community-based travel to make friends

New travel companies are catering to the needs of Gen Zs and millennials who want to make connections even as they explore the world

Renald Yeo
Published Fri, Mar 28, 2025 · 03:00 PM
    • More young tourists are seeking genuine social connections through carefully curated travel experiences.
    • More young tourists are seeking genuine social connections through carefully curated travel experiences. PHOTO: THE TRAVEL INTERN

    [SINGAPORE] Some people nurse setbacks with indulgent meals and stiff drinks. Others distract themselves by plunging head first into new hobbies – pottery, perhaps?

    But youth worker Lim Liyin, 30, chose an entirely different remedy to deal with a personal struggle in late 2023: a four-day motorcycle tour along the winding, picturesque mountain roads of north-eastern Vietnam’s famed Ha Giang loop.

    The twist? She deliberately chose a tour designed for strangers to meet – a form of tourism called community-based travel.

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