Twitter’s new CEO will find myriad challenges awaiting at shrunken company
Twitter badly needs advertisers to boost its flagging revenues, and Linda Yaccarino is a known quantity in the advertising business.
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[SAN FRANCISCO] Elon Musk finally found someone “foolish enough” to want to be Twitter’s new chief executive.
She is Linda Yaccarino, the former chairman of global advertising and partnerships at NBCUniversal. And by the looks of things, the 60-year-old will have her work cut out for her.
Musk – who also owns Tesla, SpaceX, and Neuralink, among other companies – said that Yaccarino will be in charge of business operations, while he retains control of Twitter’s product design and technology.
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