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Twitter’s new CEO will find myriad challenges awaiting at shrunken company

Twitter badly needs advertisers to boost its flagging revenues, and Linda Yaccarino is a known quantity in the advertising business.

    • Linda Yaccarino is is set to become the new chief executive of Twitter, but the big question is, how much will Elon Musk really let her run the company?
    • Linda Yaccarino is is set to become the new chief executive of Twitter, but the big question is, how much will Elon Musk really let her run the company? PHOTO: NYTIMES

    Alexandra O’Connell

    Published Wed, May 17, 2023 · 06:00 PM

    [SAN FRANCISCO] Elon Musk finally found someone “foolish enough” to want to be Twitter’s new chief executive.

    She is Linda Yaccarino, the former chairman of global advertising and partnerships at NBCUniversal. And by the looks of things, the 60-year-old will have her work cut out for her.

    Musk – who also owns Tesla, SpaceX, and Neuralink, among other companies – said that Yaccarino will be in charge of business operations, while he retains control of Twitter’s product design and technology.

    TwitterElon Musk

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